February 11th, 2009 Heather Kovar
Here is a story that doesn’t scream “recession.”
It’s actually better suited for New York’s Mercedes-Benz fashion week, which begins this Friday the 13th.
On Tuesday the 17th, Italian designer Giorgio Armani is set to open “Armani/Fifth Avenue,” with 45-feet high glass walls on 43,000 square-feet of prime UES real estate.
Correct me if I am wrong, but it doesn’t look like he has plans for a show that week? Maybe just not published shows.
The website for the new flagship store takes a minute to open, but it’s worth the visual trip around 5th Ave.
Here is a quote from Giorgio Armani from a press release:
“A really exciting challenge – that is how I would describe our new concept store, Armani/5th
Avenue in New York. It is a special project requiring a degree of courage, as it brings together in
one space different elements such as Armani Jeans and Emporio Armani side by side with
Giorgio Armani. I was determined to send out a clear message of change, interpreting the
current trend for mixing genres, juxtaposing items in different price brackets. You could say that
this is a provocative move – uniting in the same place and with the same furnishings, without
visible boundaries, the various collections that combine to form the entire Armani universe.”
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